Best growth strategies for small businesses Whatever the reason, starting a business is one of your greatest achievements in life, whether you did it because you always wanted to or because you saw an opportunity to tackle a particular problem. But no matter how thoroughly thought out or well-planned your company plan is, maintaining it and being able to compete and outgrow your opponent is a much harder issue. With ever-evolving technology, the corporate world has entirely altered and is still developing today. Because everything is now so readily available thanks to the internet, consumers are becoming more sophisticated and have higher expectations. One may argue that the cost of obtaining a consumer has decreased as a result of the internet. Unfortunately, I can't say that I concur. You may refer to me as a critic or a pessimist for the same. However, aren't consumer demands and competitiveness growing daily? To gain clients today, it is not enough to just develop an excel