Trademarks A trademark is given to provide legal protection to marks of trade like brand names, signs, symbols etc. Trademark is an identity that certain products or services are provided by a certain person or entity. The difference between Trademark and other IPR's is that Trademark is given for an indefinite time. Initially a trademark is registered for 10 years but it can be renewed again and again indefinitely. Definition of 'trademark' is in Section 2(zb) of Trademarks ACT, 1999 "Trade mark" means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include shape of goods, their packaging and combination of colours. Types of Trademarks Word Marks - Right only in words, letters or numerals, no protection in representation of the mark. Device Marks - Right of Unique representation of a word, letter or numeral (word + logo) Service Marks - Used only for service