Trademark Trademark is a branch of intellectual property rights. Intellectual property rights permit people to maintain ownership rights of their innovative product and creative activity. The intellectual property came to light because of the efforts of human labour, so it is limited by a number of charges for the registration and charges for infringement. Types of intellectual property are Trademarks, Copyright Act , Patent Act , and Designs Act. Types of Trademark Service mark A service mark is any symbol name, sign, device or word which is intentionally used in trade to recognize and differentiate the services of one provider from others. Service marks do not cover material goods but only the allocation of services. Service marks are used in day to day services : Sponsorship Hotel services Entertainment services Speed reading instruction Management and investment Housing development services A service mark is expected to play a critical role in promoting and selling a product